I make complicated things click.
I turn complex problems into clear, intuitive digital products.
Based in Buenos Aires. Working worldwide.
Featured projects
Selected projects, each with a different problem to solve.
Making meal discovery and weekly subscription changes easier.
Clarifying trust, pricing and the next step on mobile.
Helping loan officers see what needs attention first.
Modernizing route planning without disrupting familiar habits.
Nice to meet you, I’m Guido
I’m a product designer with 13+ years of experience across travel, fintech, SaaS and ecommerce.
I enjoy figuring out messy problems, challenging assumptions and finding simpler ways to make products work better for people and businesses. My background in advertising and web development helps me connect the message, the interaction and the implementation.
How I work
Conversion & CRO
I look for where people hesitate or drop off, then focus the design on the behavior that needs to change.
End-to-end product design
I connect problem framing, user flows, interface design and delivery, staying close to the problem through implementation.
Design systems
I build shared patterns when repeated decisions slow a team down or make the product inconsistent.
Research & framing
I use research, analytics and behavioral signals to understand the problem before committing to a solution.
Data-dense UX
I prioritize the information people need to act, especially when every row or metric seems equally important.
Front-end fluency
I understand implementation constraints and use prototypes to make interactions concrete before handoff.
Skills
Tools and methods I use in the work.
Design
- User experience (UX)
- User interface (UI)
- Conversion design (CRO)
- Design systems
- Prototyping
- Wireframing
- Information architecture
Process
- User research
- A/B testing & experimentation
- Stakeholder communication
- Cross-functional collaboration
- Problem framing
- Design mentorship
Technical
- Figma
- HTML & CSS
- Framer
- Design tokens
- Analytics & heatmaps
Experience
Startups and established companies, from early product decisions to mature workflows.
PurpleFireLead UX/UI Designer
Dec 2023 – Present
Designed landing pages and digital experiences for 60+ clients, identifying conversion friction and translating business goals into clearer page structures and user journeys.
Staircase ToolsSenior Product Designer
Jun 2021 – Mar 2023
One of two designers at a pre-Series A startup, designing workflows for mortgage operations and making complex processes easier to follow.
CookUnityLead Product Designer
Jun 2019 – Apr 2021
First product designer, shaping core experiences and establishing the design foundation as the company and team grew.
Thomson ReutersSenior UX Designer
Aug 2017 – Dec 2019
Designed tax and accounting experiences for professional users, with a focus on clear interactions, usability and accessibility.
Despegar.comUX Designer
Jun 2013 – Aug 2017
Worked across Flights and Checkout, improving key steps in the booking journey while balancing user needs and commercial goals.
Let’s collaborate
Have a project or role in mind? Get in touch.
Open to senior product design roles and selective freelance projects. Remote, worldwide.