I make complicated things click.
Featured projects
Four products where design moved the number that mattered.
Nice to meet you, I’m Guido
Senior product designer with 13+ years across travel, fintech, enterprise and DTC. I lead research, build design systems and ship end to end.
I came up through advertising and web development, so I move from problem framing to pixels to front-end without friction. Engineers get feasible designs. Stakeholders get decisions backed by data.
Core Competencies
Conversion & CRO
Finding where intent leaks and closing the gap, from checkout to sign-up.
End-to-end product design
From first research session to shipped interface. I own the whole problem.
Design systems
Components and rules that let teams ship faster without drifting.
Research & framing
The real problem first, screens second. Data over opinions.
Data-dense UX
Tools used eight hours a day, built for speed and certainty.
Front-end fluency
I prototype in code and speak the engineers’ language.
Skills
The toolkit behind the work, indexed.
Design
- User experience (UX)
- User interface (UI)
- Conversion design (CRO)
- Design systems
- Prototyping
- Wireframing
- Information architecture
Process
- User research
- A/B testing & experimentation
- Stakeholder communication
- Cross-functional collaboration
- Problem framing
- Design mentorship
Technical
- Figma
- HTML & CSS
- Framer
- Design tokens
- Analytics & heatmaps
Experience
13+ years, startups and large companies alike.
PurpleFireLead UX/UI Designer
Dec 2023 – Present
Designed CRO focused landing pages and digital experiences for 60+ clients, optimizing for conversion and business impact.
Staircase ToolsSenior Product Designer
Jun 2021 – Mar 2023
One of two designers at a pre Series A startup, designing automation workflows to streamline mortgage processes across the US.
CookUnityLead Product Designer
Jun 2019 – Apr 2021
First designer at a pre Series A startup, shaping the product and building the first design team as it grew into a unicorn.
Thomson ReutersSenior UX Designer
Aug 2017 – Dec 2019
Interaction design with accessibility and usability standards. Designed tax and accounting experiences for professional users.
Despegar.comUX Designer
Jun 2013 – Aug 2017
Worked across the Flights and Checkout teams, improving key experiences throughout the travel booking journey.
Let’s collaborate
Write me an email and I’ll respond within one business day.
Open to senior product design roles and selective freelance. Remote, worldwide.